Praktik Kewirausahaan Perempuan dan Kaitanya dengan Adopsi ICT Masa Pandemi Covid-19 di Kalangan UKM di Sumatera Barat

Anggraini, Fivi and Puttri, Daniati and Novianti, Neva Praktik Kewirausahaan Perempuan dan Kaitanya dengan Adopsi ICT Masa Pandemi Covid-19 di Kalangan UKM di Sumatera Barat. In: Seminar Akuntansi, Manajemen dan Ekonomi ke 5 (SAME 5), 5 Oktober 2022, Fakultas Ekonomi dan Bisnis Unievrsitas Jenderal Achmad Yani.

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Abstract

Abstract Purpose: The purpose of this study was to analyse empirically the practice of women's entrepreneurship and its relation to the adoption of the Covid-19 Pandemic ICT among SMEs in West Sumatra. Methodology/approach: This study used a quantitative approach to empirically prove the practice of women's entrepreneurship to the use of ICT among SMEs. The population in this study were female SMEs listed in the West Sumatra Province Cooperative and SME’s Office. A random sampling technique with a simple random type was used in the selection of respondents. Questionnaires, surveys, and interviews were distributed to 210 respondents to collect data and other related information from respondents. Results/findings: The results of this study proved that there is an effect of women's entrepreneurship practices on ICT adoption among SMEs in West Sumatra. The customers, training and education, skills, and internal support such as culture, social structure, religion, and family as well as external environment such as government and association institutions are that are part of the dimensions of women's entrepreneurship practices and have greatly affected the adoption of ICT in SMEs. Limitations: This research was only focused on women entrepreneurs of SMEs in West Sumatra; hence, further research is recommended by further expanding the object of research to all gender involved in SMEs. Contribution: Empowerment of women was encouraged by considering that women have the same opportunity as those men in order to be able to learn, improve their abilities, and work in business professions as technological-based innovation entrepreneurs.

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