AN ANALYSIS OF IMPLICATURE AS SEEN IN A NUMBER OF INTERNET MEMES

Hayqal, Idham and Yusrita, Yanti and Nova, Rina (2017) AN ANALYSIS OF IMPLICATURE AS SEEN IN A NUMBER OF INTERNET MEMES. Diploma thesis, Universitas Bung Hatta.

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Abstract

The main purpose of internet meme is to entertain the reader but not all people can easily interpret a meme and what the meaning behind that. This research aims at describing implicature or implied meaning in a number of internet memes by using Grice's theory (1975) which focus on implicature and depicting how the contexts influenced the implicatures of the memes. Implicature is used to describe when something is implied or suggested rather than what is merely stated in an utterance or what it originally means. This analysis discusses what is implied in a number of internet memes and which context(s) is involved and how its influence determines the implied meaning of the meme. A total of 20 data have been completely analyzed by the writer. The data are taken from three meme websites; they are 9gag.com, knowyourmeme.com and memecenter.com. In this analysis, the writer uses qualitative method. The results show the six points based on its idea and representation; the memes implies (1) masculinity, (2) personal experience, (3) loneliness, (4) social events, (5) false analogy and (6) sarcasm. And, the most memes are dominant with the conventional implicature with the social context’s influence. Keywords: meme, implicature, conventional implicature, social context

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