An Analysis Of The Conventional Implicature In The Memes Posted On The Instagram @SUCCESSPICTURES

M, Arif and Yusrita, Yanti (2023) An Analysis Of The Conventional Implicature In The Memes Posted On The Instagram @SUCCESSPICTURES. Diploma thesis, Universitas Bung Hatta.

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Abstract

The main purpose of posting Instagram memes @successpictures is to motivate readers, but not everyone can understand what the good intentions and meanings of these posts are. This study aims to describe the implied meaning or implicature in Instagram meme posts @successpictures in 2020 using Grice's theory (1975) which focuses on implicature and the influence of context on Instagram meme posts. This analysis discusses what the implied meaning is in a number of Instagram meme posts what context is involved and how the influence of context can determine implied meaning. The research data are in the form of meme posts taken from Instagram @successpictures. A total of 50 data have been analyzed completely by the writer. In this analysis, the writer uses qualitative methods. The results show 11 points based on ideas and representations; meme implies (1) Happiness (2) Self-Confidence (3) Mindset (4) Never Give Up (5) Friendship (6) Media Social (7) Money (8) Good People (9) Cooperation (10) Parents (11) Trust. And, memes are the most dominant with conventional implicatures. There are four context influences in this analysis, namely linguistic context, social context, epistemic context, and physical context. However, the most dominant context influencing Instagram meme posts is the physical context. As for the mixing of more than one context in influencing the meme such as mixing 2 contexts, mixing 3 contexts, or all contexts contained therein.

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