AN ANALYSIS OF IMPLICATURE USED IN CIGARETTES SLOGAN FOUND ON THE BILLBOARDS

Akhmad Ridho, Akhmad Ridho and Yusrita, Yanti and Nova, Rina (2016) AN ANALYSIS OF IMPLICATURE USED IN CIGARETTES SLOGAN FOUND ON THE BILLBOARDS. Diploma thesis, Universitas Bung Hatta.

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Abstract

Cigarette‟s slogan is one of the creative works and special strategies to express the meaning of slogan‟s cigarette that can be found on the billboards around the streets. The meaning of the words created in the slogan are full of implied meaning or implicature. The study focus on the implicature that expressed in in the cigarette slogans. The manufacturers used the strategy in order to attract the attention of the audiences, and as a mean of selling, persuading people to buy the product, promoting, and creating brand image of their products. In this study the writer used some theories in terms of implicature, slogan, contexts, and meaning of words (Grice, 1975, Crabtree, 1991). Implicature is the implied meaning behind words and pictures that needs to be studied in order to know the meaning behind that. The data were all of the words that consist of implied meaning in the cigarettes‟ slogans. The results show that the cigarette products have their own slogan, message, lifestyle and they are suitable for certain community. The meaning of the words in the slogans imply some message to attract certain people such as people who likes having adventure, being more prestigious, etc. The implied meanings in the words are influenced by some contexts that exist in the products for example physical context, linguistics context, and epistemic context. These contexts have important role to reveal true intent, purpose and meaning of the cigarette slogans. So, the reader and costumer can identify and understand the ideas of the slogans. Keyword: Implicature, Slogan, Physical Context, Linguistic Context, Epistemic Context.

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