AN ANALYSIS OF IMPLICATURE ON ADIDAS ADVERTISEMENT IN INTERNET

AndriSetia Budi, AndriSetia Budi and Elfiondri, Elfiondri and Nova, Rina (2015) AN ANALYSIS OF IMPLICATURE ON ADIDAS ADVERTISEMENT IN INTERNET. Diploma thesis, Universitas Bung Hatta.

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Abstract

This thesis discussesthe implicature in Adidas advertisement. The manufacturers use it as a means of selling orpromoting their products and also for creating brand image. The adidas advertisementcontains implicature. Theimplicatureis implied meaning behind thing, words, and pictures that need to be studiedto know the meaning. The data are derived from internet. The writer uses informal method in analyzing of the data. The data are analyzed by using Leech theoryimplicature to find message in Adidas advertisement. The contexts that influenced much in adidas advertisement are physical context and linguistic context. The implicatures that exists in Adidas advertisement thatthe adidas can grow and raise the consumers spirit to do some of activities easily that they feel comfortable and happy in any situation. The implied meanings in Adidas advertisement are known through contexts that the contexts have important role to reveal true intent of adidas advertisement. The consumers understand the meaning of adidas advertisement. The adidas products can make it happen the consumer‟s dreamis comes true, especially in the sport field. Keywords :Implicature, context, advertisement, physical context, linguistic context.

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