An Analysis on the Ability of the Second Year Students of SMPN 1 Batang Anai Padang Pariaman in Comprehending Advertisement Text

Riza Novia, Azra and Khairul, Harha and Lailatul, Husna (2015) An Analysis on the Ability of the Second Year Students of SMPN 1 Batang Anai Padang Pariaman in Comprehending Advertisement Text. Diploma thesis, Universitas Bung Hatta.

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Abstract

The objective of this research was to describe the ability of the second year students’ ability of SMPN 1 Batang Anai Padang Pariaman in comprehending advertisement text. The design of this research was descriptive in nature. The population of this research was 145 students, and the researcher took 29 students as sample by using cluster random sampling technique. For collecting data, she used reading test that consisted of 21 items as instrumentation. Before giving the test to the sample, it was tried out. There were some steps that researcher used in analyzing the data: the first is presenting the raw score of each sample. The second is calculating mean and standard deviation. The third is calculating and categorizing the precentages of the students who had high, moderate, and low ability. The result of data analysis showed that the students’ ability to comprehend advertisement text was moderate. It was proved by the fact that most students (79.31%) had moderate ability. Specifically, the ability of the students to comprehend the product of advertisement text on sales was moderate indicated by the number of percentage of students (96.55%) had moderate ability. The ability of the students to comprehend the price of advertisement text on sales was moderate indicated by the number of percentage students (86.21) had moderate ability. The ability of the students to comprehend the purpose of advertisement text on sale was moderate indicated by the number of percentage of students (100%) had moderate ability. The ability of the students to comprehend the qualification of advertisement text on job vacancies was moderate indicated by the number of percentage of students (44.83%) had moderate ability. The ability of the students to comprehend the schedule of advertisement text on job vacancies was moderate indicated by the number of percentage of students (93.10%) had moderate ability. Finally the ability of the students to comprehend the purpose of advertisement text on job vacancies was moderate indicated by the number of percentage of students (95.55%) had moderate ability

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