PENGARUH MOTIVASI, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SEPEDA MOTOR HONDA REVO DI KOTA PADANG

DERI, HARIYANTO (2016) PENGARUH MOTIVASI, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SEPEDA MOTOR HONDA REVO DI KOTA PADANG. Diploma thesis, UNIVERSITAS BUNG HATTA.

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Abstract

Abstract The study aimed to get the empirical evidences of the influence of motivation, perception and attitudes toward consumer purchasing decisions for Honda Revo motorcycle at the city of Padang. In this study used 80 respondents of Honda Revo motorcycle users who live at the city of Padang. Research Variables were included dependent variable which was is the purchasing decision and the independent variables were motivation, perceptions and attitudes. The analysis method was the multiple regression model Descriptive analysis and t-test statistics. Based on the results of hypothesis testing found that motivation significantly influence purchasing decisions on Honda Revo motorcycle in the city of Padang, while the perception and attitude does not significantly influence the purchasing decision Honda Revo motorcycle in the city of Padang. Kata Kunci Motivation, Perception, Attitude & Customer Decision Making

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Irfan alamsyah
Date Deposited: 21 Jan 2025 07:44
Last Modified: 21 Jan 2025 07:44
URI: http://repo.bunghatta.ac.id/id/eprint/24128

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