PERNGARUH SUBJECTIVE NORM, PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE LINKAJA

Fikhrial pasha, Fikhrial and Purbo, Jadmiko (2023) PERNGARUH SUBJECTIVE NORM, PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE LINKAJA. Diploma thesis, Universitas Bung Hatta.

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Abstract

This study aims to explain the effect of subjective norm, perceived usefulness and online perceived ease of use on intention to use e-wallet linkaja in Padang City. This study uses data collection methods by distributing questionnaires. The sampling technique used is purposive sampling with a total sample of 101 respondents. Data analysis methods in this study using the SmartPLS version 3.3.3 program include: Measurement Model Assessment, Descriptive Analysis, R Square and Structural Model Assessment. From the test results, it can be concluded that Subjective norm has a positive effect on Intention to use , Perceived usefulness has no positive effect on Intention to use and Perceived ease of use has a positive effect on Intention to use. Keywords: Subjective norm, Perceived usefulness , Perceived ease of use and Intention to use Penelitian ini bertujuan untuk menjelaskan pengaruh subjective norm, perceived usefulness dan perceived ease of use terhadap intention to use e-wallet Linkaja di Kota Padang. Penelitian ini menggunakan metode pengumpulan data dengan menyebarkan kuesioner. Teknik penarikan sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 101 responden. Metode analisis data dalam penelitian ini menggunakan program SmartPLS versi 3.3.3 meliputi: Measurement Model Assessment, Analisis Deskriptif, R Square dan Structural Model Assessment. Dari hasil pengujian dapat disimpulkan bahwa subjective norm berpengaruh positif terhadap intention to use, perceived usefulness tidak berpengaruh positif terhadap intention to use dan perceived ease of use berpengaruh positif terhadap Intention to use Kata Kunci: Subjective norm, Perceived usefulness , Perceived ease of use dan Intention to use

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