The Use of ICT towards Women's Business Performance: The Case of SME in Padang City of Indonesia

Anggraini, Fivi and Puttri, Daniati and Novianti, Neva (2022) The Use of ICT towards Women's Business Performance: The Case of SME in Padang City of Indonesia. In: (InCEBT 2022) The 10th International Conference on Entrepreneurship, Business & Technology, 5-6 November 2022, Universiti Malaysia Kelantan (UMK), Faculty of Entrepreneurship and Business (FEB),.

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Abstract

Abstract. The adoption of digital technology by SMEs is one of the potential means to accelerate opportunities for business development in order to be more efficient, competitive, and sustainable. The Covid-19 pandemic along with the impacts of limitations on community movement is the right moment for SMEs to digitize their business process. This study aims to analyze the use of ICT on women’s business performance through a case study in Padang city of Indonesia. This study used quantitative methods with a total of 120 women’s SMEs in the city as the samples. Partial Least Square (PLS) was used to test the hypotheses. The results of this study empirically proved that there were significant effects of ICT use on the performance of women’s SMEs. Consequently, the use of ICT improved the business performance of women’s SMEs in the study area. The findings can be used to motivate the women’s SMEs to be mindful of the ICT that is becoming popular to be implemented with its various benefits in the busi�ness process either during or after the Covid-19 pandemic.

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