A STUDY OF LINGUISTIC LANDSCAPE IN THE COFFEE SHOPS IN PADANG CITY

Dwiki Madiya Febrian, Dwiki and Yusrita Yanti, Mamyy (2024) A STUDY OF LINGUISTIC LANDSCAPE IN THE COFFEE SHOPS IN PADANG CITY. Diploma thesis, Universitas Bunghatta.

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Abstract

This research analyzes the linguistic landscape in shopping malls in Padang city especially in coffee shops by using Landry and Bourhis' theory (1997). This research aims to analyze how the linguistic landscape used in coffee shops in Padang city, what is the most dominant language used in coffee shops in Padang city, and what are the functions of the linguistic landscape in coffee shops in Padang city. The data were analyzed using qualitative methods, The used of linguistic landscape is to adapt to the times, to help and attract local and international visitors, branding identity and marketing purposes. And then based on findings about the language most dominantly used in coffee shops area in Padang is English language. After the data focused on linguistic signs in coffee shops in Padang city which included 158 signs from 22 coffee shops that were monolingual, bilingual, multilingual, and symbols. There are 39 signs that use Indonesian only, 88 signs that use English only, 27 signs that use English-Indonesian, and 1 sign that uses English-Indonesian-Arabic. Key words: Linguistic Landscape, Function, Coffee Shop in Padang

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