Messi, Syofiani and Mery, Trianita and Mery, Trianita (2023) PENGARUH KOMUNIKASI PEMASARAN,DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCRE MSGLOW. Diploma thesis, UNIVERSITAS BUNG HATTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh komunikasi pemasaran dan price discount terhadap keputusan pembelian produk skincare MS Glow di Kota Padang. Sampel yang digunakan 60 responden. Teknik penarikan sampel adalah purposive sampling. Data diolah menggunakan SPSS. Jenis data pada penelitian ini yaitu data kuantitatif. Sumber datayaitu data primer. Hasil dari penelitian ini menunjukkan bahwa kualitas komunikasi pemasaran berpengaruh positif terhadap keputusan pembelian produk skincare MS Glow di Kota Padang, dan price discount berpengaruh positif terhadap keputusan pembelian produk skincare MSGlowdiKota Padang. Kata Kunci: Komunikasi Pemasaran, Price Discount, Keputusan Pembelian This study aims to determine and analyze the effect of marketing communications and price discounts on purchasing decisions for MS Glow skincare products in Padang City. The sample used is 60 respondents. The sampling technique is purposive sampling. Data is processed using SPSS. The type of data in this study is quantitative data. The data source is primary datas. The results of this study indicate that the quality of marketing communications has a positive effect on purchasing decisions for MS Glow skincare products in Padang City, and the price discount has a positive effect on purchasing decisions for MS Glow skincare products in Padang City. Keywords: Marketing Communication, Price Discount, Purchase Decision
Item Type: | Thesis (Diploma) |
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Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | Manajemen FEB |
Date Deposited: | 05 Sep 2023 01:13 |
Last Modified: | 05 Sep 2023 01:13 |
URI: | http://repo.bunghatta.ac.id/id/eprint/15783 |
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