AN ANALYSIS ON THE ABILITY OF THIRD YEAR STUDENTS TO SCAN ADVERTISEMENT AT ENGLISH DEPARTMENT OF BUNG HATTA UNIVERSITY

M. HANIF, TAUFICK and Ernati, Ernati and Khairul, Harha (2016) AN ANALYSIS ON THE ABILITY OF THIRD YEAR STUDENTS TO SCAN ADVERTISEMENT AT ENGLISH DEPARTMENT OF BUNG HATTA UNIVERSITY. Diploma thesis, Universitas Bung Hatta.

Text 33. THESIS M. HANIF TAUFICK.PDF Restricted to Repository staff only Download (1MB)

Abstract

The objective of this research was to analyze the ability of third year students to scan advertisement at English Department of Bung Hatta University. This study was particularly aimed at: 1) Analyze students’ ability on reading advertisement text of product, 2) Analyze students’ ability on reading advertisement text of job, and 3) Analyze students’ ability on reading advertisement text of school. The design of this research was descriptive research. Population of this research was 56 third year students of English Department of Bung Hatta University Padang, and the number of sample was 56 students. In selecting sample, cluster random sampling technique was applied. The data were collected through reading test. The reading test was used to analyze the students’ reading ability on advertisement text. The result of analyzing data indicated that the students’ ability to scan the advertisement of product was moderate (68.2%), 18.2 % students had high ability and 13.6% students had low ability. It was also found that 68.2% students had moderate ability to scan the advertisement of job, 18.2% students in low level, and 13.6% students in high level. Their ability to scan advertisement of education was identified that 72.2% students were in moderate level, 22.7% students were in high level, and 4.6% students were in low level. These are the results of research questions. This is indicated that the students’ ability was moderate ability (68.2%) on students’ reading test of advertisement of product, and their reading ability on advertisement of job was moderate ability (68.2%), and students’ reading ability of advertisement of education was moderate ability (72.2%). Finally, this study can conclude that the ability of third year students to scan advertisement at English Department of Bung Hatta University was moderate. Based on the findings, it can be concluded that third year students’ ability to scan advertisement text was moderate. Relating to this conclusion. it is suggested to the lecturers give the students more exercises to improve their ability in scanning advertisement text. It is also suggested to the students improve their ability in scanning advertisement text by doing more exercises. The researcher also suggests to the next researcher to find out the factors making students get difficulty in scanning advertisement text.

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