PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN BERBELANJA DI MATAHARI BASKO GRAND MALL PADANG

SYAFRIZAL, SYAFRIZAL and Ayu Bidiawati JR, S.T., M.Eng, Ayu Bidiawati JR, S.T., M.Eng and Inna, Kholidasari (2015) PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN BERBELANJA DI MATAHARI BASKO GRAND MALL PADANG. Diploma thesis, UNIVERSITAS BUNG HATTA.

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Abstract

This study was conducted to analyze the effect of the marketing mix to consumer satisfaction Matahari Basko Grand Mall. Information on customer satisfaction very useful for determining the company's strategy to improve customer satisfaction. Matahari Basko Grand Mall in operation it has implemented elements of the marketing mix, but the extent to which elements of the marketing mix that has been applied affects customer satisfaction is not yet known. The method used in this research is the study of the study. Research carried out are expected to answer the seven hypothesis, namely: (1) product significantly affect customer satisfaction, (2) the price significantly affect customer satisfaction, (3) a significant influence on consumer satisfaction, (4) the promotion effect significantly to customer satisfaction, (5) people / employees significantly affect customer satisfaction, (6) the physical facilities significantly affect customer satisfaction and (7) the process significantly affect customer satisfaction Matahari Basko Grand Mall. The population in this study are all consumers of the Matahari Basko Grand Mall. The sample in this study were selected by purposive sampling technique, the total sample of 100 people. The data were analyzed using multiple regression analysis to determine how much influence the independent variable (product, price, place, promotion, people, physical facilities and process) on the dependent variable (customer satisfaction) either partially or simultaneously. Key words : Marketing Mix, Consumer Satisfactio

Item Type: Thesis (Diploma)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Teknologi Industri > Teknik Industri
Depositing User: Heltree Ivatureza
Date Deposited: 11 Dec 2024 07:48
Last Modified: 11 Dec 2024 07:48
URI: http://repo.bunghatta.ac.id/id/eprint/23791

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