PENGARUH MOTIVASI INVESTASI, PERILAKU KEUANGAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN INVESTASI DI PASAR MODAL (Studi Kasus Mahasiswa Universitas Swasta Terbaik Di Kota Padang)

Ade Indah, Agustina and Yuhelmi, S.E, M.M, Yuhelmi, S.E, M.M (2024) PENGARUH MOTIVASI INVESTASI, PERILAKU KEUANGAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN INVESTASI DI PASAR MODAL (Studi Kasus Mahasiswa Universitas Swasta Terbaik Di Kota Padang). Diploma thesis, Universitas Bung Hatta.

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Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh motivasi investasi, perilaku keuangan dan persepsi risiko terhadap keputusan investasi di pasar modal studi kasus mahasiswa universitas swasta terbaik dikota padang. Penelitian ini menggunakan metode pengumpulan data dengan penyebaran kuesioner secara langsung. Objek pada penelitian ini adalah mahasiswa universitas swasta terbaik di kota padang dengan jumlah sampel 80 orang, diolah dengan bantuan alat Stata/SE 17. Berdasarkan hasil analisis diketahui bahwa motivasi investasi dan perilaku keuangan berpengaruh positif terhadap keputusan investasi sedangkan persepsi risiko berpengaruh negatif terhadap keputusan investasi pada mahasiswa universitas swasta terbaik di kota padang. Kata Kunci: Motivasi Investasi, Perilaku Keuangan,Persepsi Risiko, Keputusan Investasi This research aims to explain the influence of investment motivation, financial behavior and risk perception on investment decisions in the capital market, a case study of students at the best private university in the city of Padang. This research uses a data collection method by distributing questionnaires directly. The objects of this research were students from the best private universities in the city of Padang with a sample size of 80 people, processed with the help of the Stata/SE 17 analysis tool. Based on the results of the analysis, it is known that investment motivation and financial behavior have a positive effect on investment decisions, while Risk perception has a negative influence on investment decisions among students at the best private universities in Padang City. Keywords: Investment Motivavion, Financial Behavior ,Risk Perception, Investation Decision

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Manajemen FEB
Date Deposited: 26 Aug 2024 01:38
Last Modified: 26 Aug 2024 01:38
URI: http://repo.bunghatta.ac.id/id/eprint/20957

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