PENGARUH PEOPLE, PROCESS DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MELAKUKAN JASA KREDIT DI PERUSAHAAN LEASING FIF GROUP ASTRA CABANG PADANG

Tri Muhadi Putra, Tri Muhadi Putra and Rika Desiyanti, S.E, M.Si, Rika Desiyanti, S.E, M.Si and Mery Trianita S.E, M.M, Mery Trianita S.E, M.M (2015) PENGARUH PEOPLE, PROCESS DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MELAKUKAN JASA KREDIT DI PERUSAHAAN LEASING FIF GROUP ASTRA CABANG PADANG. Diploma thesis, Universitas Bung Hatta.

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Abstract

INFLUENCE PEOPLE, PROCESS AND PHYSICAL EVIDENCE DECISION ON TAKING CREDIT SERVICES COMPANY LEASING FIF GROUP BRANCH PADANG Tri Muhadi Putra1, Rika Desiyanti2, Mery Trianita2 1Departmentof Management, Faculty of Economics,University of BungHatta 2LecturerDepartment of Management, Faculty ofEconomics, University ofBungHatta E-mail: trimu.hadi@yahoo.com, rikadyanti@yahoo.com, merytrianita@yahoo.com ABSTRACT The research is purposed to know the influences of people, process and physical evidence to decisionto do credit service at the company of leasing FIF Astra Group in Padang. This research is using purposive sampling technique the amount of samples used are 180 respondent. The kind of data which used is primer data through the questionnare. The data analysis method wich usedis multiple regression analysis, the hypotesis testing is using statistic testing T-test to prove the influences of people, process and physical evidenceto decision to do credit service at FIF Astra Group in Padang. The suggestion of the reasearcheris to keep improving the work of the people and employes because based on descriptive research is still found the employeeswho are not keeping promisesto the customers, it has big influences to the customers decision to do credit service moreover the researcher also suggest the company to increase the process system of crediting and appearance because in this research, the process and physical evidence of the FIF Astra Group company is categorized well enough. Keywords: People, process, physical evidence and purchase decision   PENGARUH PEOPLE, PROCESS DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MELAKUKAN JASA KREDIT DI PERUSAHAAN LEASING FIF GROUP ASTRA CABANG PADANG Tri Muhadi Putra1, Rika Desiyanti2, Mery Trianita2 1Jurusan Manajemen, Fakultas Ekonomi Universitas Bung Hatta 2Dosen Jurusan Manajemen, Fakultas Ekonomi Universitas Bung Hatta E-mail: trimu.hadi@yahoo.com, rikadyanti@yahoo.com, merytrianita@yahoo.com ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh people, process dan physical evidence terhadap keputusan melakukan jasa kredit di perusahaan leasing FIF Group Astra Cabang padang. Penelitian ini menggunakan teknik purposive sampling. Sampel yang digunakan sebanyak 180 responden. Jenis data yang digunakan adalah data primer melalui kuesioner. Metode analisis data yang digunakan adalah analisis regresi berganda. Pengujian hipotesis dengan menggunakan uji statistik t -test untuk membuktikan pengaruh people, process dan physical evidence terhadap keputusan melakukan jasa kredit di perusahaan leasing FIF Group Astra Cabang padang . Hasil penelitian ini menemukan bahwa people, process dan physical evidence memiliki pengaruh yang signifikan terhadap keputusan melakukan jasa kredit di FIF Group Astra Cabang Padang. Saran peneliti untuk perusahaan agar tetap meningkatkan kinerja dari people atau karyawan karena dari pengujian deskriptif penelitian masih ada kelemahan karyawan dalam menepati janji terhadap nasabah yang mana sangat berpengaruh terhadap keputusan nasabah untuk melakukan jasa kredit. Selain itu peneliti juga menyarankan kepada pihak perusahaan untuk meningkatkan sistem process dari berkredit dan juga tampilan fisik karena di dalam penelitian ini process dan physical evidence dari perusahaan FIF Group Astra cabang masih di kategorikan cukup baik. Kata Kunci : People, Process, Physical Evidence, Keputusan Pembelian

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	iswandi ubh
Date Deposited:	25 Nov 2024 03:41
Last Modified:	25 Nov 2024 03:41
URI:	http://repo.bunghatta.ac.id/id/eprint/23619

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